Core competencies in e-commerce: Based on consumer perceptions perspective

This study aims to identify the core competencies of the e-commerce industry. By interviewing consumers we filter some key capabilities of the company. This study therefore adopts the resource-based view of the firm to examine internal dimensions such as resources, capabilities, and core competences through consumer´s perspective in e-commerce industry. The results of this study will be useful for conducting future strategic planning of e-commerce.