Research on Green Effect of Eco-industrial Parks and its Formation Mechanism of Strategic Alliances´ Stability

Green effect is a phenomenon by which manufacturers apply themselves to environmental protection to obtain comparative advantages compared to their counterparts. Modern enterprises can form profitable green effect by greening of infrastructures, brands, marketing and culture, which contribute its development trend. Manufacturers of eco-industrial parks should be in line with the government to strengthen propaganda about environmental protection, to advocate green and civilized consumption and to enhance the proportion of environmentalists in consumers; to increase their own propaganda; national authorities should also set up and implement green label system to allow manufacturers of eco-industrial parks use these labels in their own products to facilitate the effective recognition of consumers. It is an effective way to access to their green effect and to achieve stability after the formation of green union by making green alliance parties gain the largest rents from the alliances which they are all likely to participate in.