DocumentCode
48330
Title
Oracle Marketing: Killer Ads
Author
Bennett, R.
Volume
35
Issue
2
fYear
2013
fDate
April-June 2013
Firstpage
24
Lastpage
30
Abstract
Rick Bennett was Oracle´s one-man ad agency from 1984 to 1990 as it grew from $15 million to $1 billion in sales. Bennett chronicles the company´s approach to advertising, some of its more successful and controversial ads, and his experiences working personally with Larry Ellison.
Keywords
advertising; relational databases; Bennett chronicles; advertising; oracle marketing; Advertising; Companies; Database systems; Ellison, Larry; History; Marketing and sales; Larry Ellison; Oracle; advertising; history of computing; relational database management systems;
fLanguage
English
Journal_Title
Annals of the History of Computing, IEEE
Publisher
ieee
ISSN
1058-6180
Type
jour
DOI
10.1109/MAHC.2013.22
Filename
6563076
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