Online shopping behavior model: A literature review and proposed model

Author

Chung, Soo Yeon ; Park, Cheol

Author_Institution

Dept. of Digital Manage. Grad. Sch., Korea Univ.

Volume

03

fYear

2009

fDate

15-18 Feb. 2009

Firstpage

2276

Lastpage

2282

Abstract

In this study, we conducted extensive reviews of online shopping literatures and proposed a hierarchy model of online shopping behavior. We collected 47 studies and classified them by variables used. Some critical points were found that research framework, methodology, and lack of cross-cultural comparison, etc So we developed a cross-cultural model of online shopping including shopping value, attitudes to online retailer´s attributes and online purchasing based on the integrated V-A-B model.

Keywords

behavioural sciences computing; electronic commerce; retailing; integrated V-A-B model; online purchasing; online retailer attributes; online shopping behavior model; online shopping literatures; Analysis of variance; Atmospheric modeling; Consumer behavior; Electronic commerce; Information analysis; Marketing and sales; Marketing management; Predictive models; Psychology; Web and internet services; Consumer behavior Casual Model; Internet Shopping; Online Purchase; Online Shopping; Online Shopping Behavior; Online shopping adoption; V-A-B(Value-attitude-behavior) Model; e-Commerce; e-Tailer;

fLanguage

English

Publisher

ieee

Conference_Titel

Advanced Communication Technology, 2009. ICACT 2009. 11th International Conference on

Conference_Location

Phoenix Park

ISSN

1738-9445

Print_ISBN

978-89-5519-138-7

Electronic_ISBN

1738-9445

Type

conf

Filename

4809533