Research on Classification Management for Branch Post Offices Supplying Insurance Based on TwoStep Cluster

Under the adverse conditions occurring in global economy at present, how to boost branch post offices marketing insurance is a difficulty confronted to all the management decision-makers in China Post because supplying insurance is an important operation for them. To break away from the plight, it is a key to evaluate the ability of the branch offices in supplying insurance and data-mining technology is an effective means. In this study, based on analyzing the data of insurance business occurred in the branch post offices, the data which could describe the characteristics of the branch offices were picked up; then the analysis of clustering was completed through using clustering technique which is one of the most important technologies in data mining, moreover, the effect of the feature selection and variables standardizing on the clustering results were analyzed; finally, some advices of management were brought out based on the results of clustering.