Title :
Notice of Retraction
Research on Brand-name Extension Strategy of Real Estate in China
Author_Institution :
Sch. of Accounting, Jiangxi Univ. of Finance & Economic, Jiangxi, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The 21st century is an age of brand-name competition, therefore, real estate brand-name establishment and extension is vital for the formation of core competitiveness of enterprises dedicated to real estate in China. This Article holds that brand-name extension is an important link in brand-name establishment and maintenance, for present real estate enterprises, only when they put adequate emphasis upon extension in addition to establishment of corporate brand-name, can enterprises march on the healthy road of sustainable development.
Keywords :
marketing; property market; China; brand-name competition; brand-name establishment; brand-name extension strategy; corporate brand-name; real estate; sustainable development; Corporate acquisitions; Cultural differences; Environmental economics; Finance; Image recognition; Investments; Law; Roads; Shape; Sustainable development;
Conference_Titel :
Computer Technology and Development, 2009. ICCTD '09. International Conference on
Conference_Location :
Kota Kinabalu
Print_ISBN :
978-0-7695-3892-1
DOI :
10.1109/ICCTD.2009.251
