Title :
The Fox in the Henhouse: Public Affair Action in Software Firms
Author :
Wengeng, Shi ; Quan, Wang Xi
Author_Institution :
Bus. Sch., Hohai Univ., Nanjing, China
Abstract :
Relationship between the enterprise citizenship behavior and competitive advantage is not a new topic. The topic is like a metaphor of The Fox in the Henhouse. This article wants to find the correlation of the enterprise and the system environment from the angle of the strategic management.
Keywords :
software development management; competitive advantage; enterprise citizenship behavior; software firms; strategic management; system environment; Application software; Business; Competitive intelligence; Costs; Environmental economics; Environmental management; Government; Information technology; Pattern analysis; Resource management; corporate citizenshp; software firms; strategy;
Conference_Titel :
Intelligent Information Technology Application, 2009. IITA 2009. Third International Symposium on
Conference_Location :
Nanchang
Print_ISBN :
978-0-7695-3859-4
DOI :
10.1109/IITA.2009.25
