Appraisal of the Customer Lifetime Value of Commercial Banks Based on Unascertained Measurement

With the increased competition of commercial banks, the customers have been the bone of contention of commercial banks. However, not all of the customers could bring huge profits to the commercial banks, and the ¿20-80 rule¿ is remain in commercial banks. From customer lifetime value of commercial banks, the appraisal indicator system of commercial banks lifetime value is established. And the unascertained measure is applied to appraisal the customer lifetime value of commercial banks, which provide the basis for commercial banks marketing decision.