• DocumentCode
    517673
  • Title

    Review of online stickiness research from consumer perspective

  • Author

    Wang, Haiping

  • Author_Institution
    Sch. of Stat. & Math., Shandong Univ. of Finance, Jinan, China
  • Volume
    1
  • fYear
    2010
  • fDate
    30-31 May 2010
  • Firstpage
    116
  • Lastpage
    119
  • Abstract
    Online stickiness means that the attributes website owns to absorb and retain consumers in e-marketing from marketing perspective. It can help to create and retain websites´ abilities to competition and sustainable development. This paper reviews previous research related to online stickiness, and figures out its meanings, driving factors and its effects. Based on these, evaluation is discussed, limitations on present researches are pointed out and future research directions are put forward.
  • Keywords
    Web sites; consumer behaviour; electronic commerce; sustainable development; Web site; consumer perspective; e-marketing; marketing perspective; online stickiness research; sustainable development; Business; Consumer behavior; Consumer electronics; Costs; Finance; Forward contracts; Mathematics; Statistics; Sustainable development; Web pages; consumer perspective; online stickiness; satisfaction; trust;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Networking and Digital Society (ICNDS), 2010 2nd International Conference on
  • Conference_Location
    Wenzhou
  • Print_ISBN
    978-1-4244-5162-3
  • Type

    conf

  • DOI
    10.1109/ICNDS.2010.5479617
  • Filename
    5479617
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=517673