EC 2.0: Can you get profit by writing blog? An empirical study in Google Adsense

E-commerce market as well as its service grows vigorously day by day, the author observes that E-commerce market begins commercial operation of the different approach to the provision of innovative services by bloggers who are able to get profit by a new EC 2.0 business model. This article is based on a hit financial blog, Bonddealer´s Blog, use the AIDA model to analyze the important factors of the blog content to attract users to view and read it continuously. Reference to these obtained important factors and then produce a variety of blog content experimentally, including text, image and audio-visual, embedded Google´s programs grammar in these content by Google Adsense advertising network model. Further, the author use the practical application of this innovative service in teaching, guides students to collect or produce the information provided for users to view, to read, to click and get high traffic and revenue, finally generalize the Key Success Factors (KSFs) for the process of getting profit by clicking ads in EC 2.0 business model. As a result, the author hopes that research results can provide the next network marketing personnel and researchers in institutions as references.