Identifying and measuring Reach and Richness: Toward a knowledge sharing mechanism selection model

The paper proposes a framework which connects knowledge sharing mechanisms with the knowledge awareness and transfer stages for better intra-firm knowledge sharing. This study provides empirical foundation on how to select cost effective and efficient knowledge sharing mechanisms within organization. Two dimensions, namely “Reach” and “Richness” characterize the nature of knowledge sharing mechanisms. Survey results gathered partially confirm the hypotheses that mechanisms with a high degree of Reach is more likely to be used at awareness stage, while mechanisms with a high degree of Richness are more likely to be used at the transfer stage. Additionally, it is hypothesized these relationships are moderated by the users´ temporal behavior.