The linkage of technology strategy and overall strategy of multi business diversified groups: Literature review and theoritical framework

This article deals with technology strategy and its linkage with overall strategy at multi-business, diversified groups. In the last two decades, the alignment of technology and business strategy has been one of the important research fields in strategy and technology management scopes. These researchs has been concentrated on single companies through which different frameworks, models & decision support tools have been developed and widely utilized by industries. Although multi-business and diversified groups play an important role in global and national economics and need a comprehensive and overall plan for the management of their diversified technological assets, there are few researchs focused on corporate level technology strategy. The aim of this paper is to introduce a preliminary framework, based on literature review with a deductive approach and content analysis method. For this purpose, more than 100 references from different fields such as MOT (especially related to technology strategy), Corporate Strategy and Corporate management (especially related to Parenting and diversification strategy) have been reviewed and analyzed. This study show that the concept of technology strategy at the corporate level has been aknowledged by many scholars in the field of strategy and technology management. The necessity of its linkage with corporate strategy has been also emphasized. By reviewing the references, we have clarified the elements of technology strategy at the corporate level and its linkage with corporate strategy. A conceptual framework is then proposed which can be used as a basic for further researches.