• DocumentCode
    53111
  • Title

    Identifying fake and potential corporate members in telecommunications operators

  • Author

    Shi Wenhua ; Zhang Xiaohang ; Gong Xue ; Lv Tingjie

  • Author_Institution
    Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China
  • Volume
    10
  • Issue
    8
  • fYear
    2013
  • fDate
    Aug. 2013
  • Firstpage
    150
  • Lastpage
    157
  • Abstract
    Nowadays, mobile operators in China mainland are facing fierce competition from one to another, and their focus of customer competition has, in general, shifted from public to corporate customers. One big challenge in corporate customer management is how to identify fake corporate members and potential corporate members from corporate customers. In this study, we have proposed an identification method that combines the rule-based and probabilistic methods. Through this method, fake corporate members can be eliminated and external potential members can be mined. The experimental results based on the data obtained from a local mobile operator revealed that the proposed method can effectively and efficiently identify fake and potential corporate members. The proposed method can be used to improve the management of corporate customers.
  • Keywords
    customer relationship management; identification; knowledge based systems; probability; telecommunication industry; telecommunication network management; China mainland; corporate customer management; customer competition; fake corporate members; identification method; mobile operators; potential corporate members; probabilistic methods; public customers; rule-based methods; Base stations; Consumer behavior; Customer profiles; Information technology; Mobile communication; Probabilistic logic; Telecommunication services; corporate customer; fake-member identification; kernel density estimation; rule-based method;
  • fLanguage
    English
  • Journal_Title
    Communications, China
  • Publisher
    ieee
  • ISSN
    1673-5447
  • Type

    jour

  • DOI
    10.1109/CC.2013.6633753
  • Filename
    6633753