• DocumentCode
    533578
  • Title

    The analysis of China electric power marketing and strategies

  • Author

    Liu, Hongyan

  • Author_Institution
    Sch. of Bus., Tianjin Polytech. Univ., Tianjin, China
  • Volume
    1
  • fYear
    2010
  • fDate
    1-2 Aug. 2010
  • Firstpage
    394
  • Lastpage
    397
  • Abstract
    The power industry is related to the national economy and basic industries. In recent years, the development of market economy in China accelerated their pace of change in the electricity market to supply the company with unprecedented challenges, the power company to carry out marketing a top priority of business. Marketing will have a direct impact on the power business in a competitive market that can survive and develop. This article, from the current of the power industry, analyses the marketing of our electricity problems, and make the power of marketing strategy.
  • Keywords
    electricity supply industry; power markets; China electric power marketing analysis; market economy; power business; power industry; Companies; Educational institutions; Tin; Electricity market; coping strategies; marketing management;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Circuits,Communications and System (PACCS), 2010 Second Pacific-Asia Conference on
  • Conference_Location
    Beijing
  • Print_ISBN
    978-1-4244-7969-6
  • Type

    conf

  • DOI
    10.1109/PACCS.2010.5626953
  • Filename
    5626953