DocumentCode :
535858
Title :
Analysis of e-commerce application in pharmaceutical enterprises—A case study of Yaofang.cn
Author :
Tian, Ling ; Wang, Xiaohong ; Xue, Wanxin
Author_Institution :
Sch. of Manage., Beijing Union Univ., Beijing, China
Volume :
2
fYear :
2010
fDate :
9-10 Oct. 2010
Firstpage :
96
Lastpage :
99
Abstract :
Yaofang.cn, the first pharmaceutical e-commerce website in Chinese to build actively for expansion of corporate, enhance the corporate image, optimize the structure of them, reduce procurement costs, simplify shopping procedures, and so on, was built in Dec 2005 by Beijing JingWei YuanHua Pharmaceutical Technology Co., Ltd. This paper surveys the status quo of e-commerce application in Yaofang.cn comprehensively from the perspective of technology, management, price, operation and cooperation. The result indicates that, the status quo of e-commerce application in Yaofang.cn is imperfect, though which is obviously way ahead other pharmaceutical enterprise. Based on the analysis and current development trend of e-commerce application in pharmaceutical enterprises, this paper puts forward with some suggestions for Yaofang.cn.
Keywords :
Web sites; electronic commerce; pharmaceutical industry; Web site; Yaofang.cn; e-commerce; pharmaceutical enterprises; Lead; Pharmaceuticals; Yaofang.cn; analysis; application; e-commerce (EC); pharmaceutical enterprises;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Future Information Technology and Management Engineering (FITME), 2010 International Conference on
Conference_Location :
Changzhou
Print_ISBN :
978-1-4244-9087-5
Type :
conf
DOI :
10.1109/FITME.2010.5654885
Filename :
5654885
Link To Document :
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