DocumentCode
536015
Title
Joint inventory-advertising control with constraints
Author
Yuan, Hui
Author_Institution
Dept. of Manage. Sci., Fudan Univ., Shanghai, China
Volume
2
fYear
2010
fDate
9-10 Oct. 2010
Firstpage
380
Lastpage
383
Abstract
We study the optimal control problem for a periodic review inventory system. Advertising partially control the random demand. The ordering and advertising decisions are constrained. There are two cases: The fixed capacity constraint and the dynamic cash flow constraint. We build the dynamic programming models and present the structure of the optimal control policies. Our optimization problems combine operations, marketing and financing issues.
Keywords
advertising; dynamic programming; optimal control; stock control; dynamic cash flow constraint; dynamic programming models; fixed capacity constraint; joint inventory-advertising control; optimal control problem; optimization problems; periodic review inventory system; Inventory control; advertising; constraints; dynamic program;
fLanguage
English
Publisher
ieee
Conference_Titel
Future Information Technology and Management Engineering (FITME), 2010 International Conference on
Conference_Location
Changzhou
Print_ISBN
978-1-4244-9087-5
Type
conf
DOI
10.1109/FITME.2010.5656267
Filename
5656267
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