An analysis of innovation performance of industrial design and its influential factors—Based on a survey of firms in Ningbo

Based on a Survey of 190 enterprises in Ningbo City, China, this thesis aims at finding out which is the most inflecting factor for the innovation performance of industrial design. After analyzing the innovation status of industrial design such as the enterprises´ willingness on innovation of industrial design, their investment and innovation performance, it gives an practical analyze on innovation performance of industrial design and its influential factors. It shows that human capital is the most influential factor, while capital has weak correlation with innovation performance. At last, this paper provides some suggestions for the enterprises making industrial design innovation.