Reverse Logistics under E-Commerce Environment

Improving the management of reverse logistics coupled with developing its potential value has become the major difficulty confronted with main number of E-commerce enterprises. The paper aims to analyze the factor of reverse logistics under the E-commerce condition, and supply several suggestions on how to circumvent and revolve reverse logistics problems. Analysis on the problem is good for firm to perfect the exchange service on the E-commerce platform, and improve firm´s competitive advantage.