Title :
Research on Establishment Framework for Theory of Socialized Service Marketing Mix in Stadiums and Gymnasiums of Colleges and Universities
Author_Institution :
Sch. of Phys. Educ., East China Jiaotong Univ., Nanchang, China
Abstract :
The Establishment Framework for Theory of Socialized Service marketing mix in stadiums and gymnasiums of colleges and universities is studied by literature review, specialists visiting, and field investigation. The framework of the adopted marketing mix is established on the basis of study on socialized service marketing mix, which involves personnel, physical exhibition and process except for the traditional "4P".
Keywords :
marketing; teaching; adopted marketing mix; establishment framework research; physical exhibition; socialized service marketing mix; Communities; Educational institutions; Fitting; Personnel; Qualifications; Training;
Conference_Titel :
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location :
Henan
Print_ISBN :
978-1-4244-7159-1
DOI :
10.1109/ICEEE.2010.5660309
