• DocumentCode
    536894
  • Title

    Recognition of the Tourism Brand of "Zhoushan Islands" from the Perspective of Travel Package Arrangement of Tourist Agency

  • Author

    Chen Wen

  • Author_Institution
    Zhejiang Int. Maritime Coll., Zhou Shan, China
  • fYear
    2010
  • fDate
    7-9 Nov. 2010
  • Firstpage
    1
  • Lastpage
    3
  • Abstract
    This article carries out an investigation on the travel package arrangement of some tourist agencies in Shaoxing, Suzhou, Wuhan and Kunming from four aspects, and reaches some conclusions about the recognition of the tourism brand of "Zhoushan Islands" based on the statistics and analysis.
  • Keywords
    marketing; statistical analysis; travel industry; Zhoushan islands; statistical analysis; tourism brand; tourist agencies; tourist agency; travel package arrangement; Buildings; Cities and towns; Economics; Presses; Schedules; Travel services;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
  • Conference_Location
    Henan
  • Print_ISBN
    978-1-4244-7159-1
  • Type

    conf

  • DOI
    10.1109/ICEEE.2010.5660724
  • Filename
    5660724
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=536894