The Study on Customer Relationship Management of B2B Enterprise Based on the Brand Promise of Customer Perception

In order to promote CRM strategic research and improve CRM capabilities of the theoretical basis of decision support function, based on the brief analysis of the current situation about B2B customer relationship management, discussed the practical significance of the implementation of the brand promise made in the B2B customer relationship management, and focused on the applications of the four strategies of brand promise in customer management relations in the B2B enterprise: Implementation of the "customer centric" brand promise; Strengthening the brand promise based on the quality of enterprise products and services; Playing the importance of staff; Continuing to fulfill the brand promise.