A Study on Promotional Management Honeypot

Promotional activities have been commonly used by the retailers to increase profits, but the deficiencies of promotional system have brought about the losses in many aspects, which increasingly becomes the focus of the market´s attention. With the introduction to the concept of management honeypot, this paper records management issues and submits them to the administrative levels, and meanwhile figures out the loopholes in the management activities of promotion through incentives. Promotional management honeypot can be carried out during planning, implementation and supervision of promotional activities to achieve the purpose of optimizing the promotional management activities.