DocumentCode
537248
Title
Game Analysis and Strategy Research of Price War in China Mobile Communication Industry Based on 3G Technology Application
Author
Fu, Yanan ; Jia, Ziruo
fYear
2010
fDate
7-9 Nov. 2010
Firstpage
1
Lastpage
3
Abstract
Telecommunications restructuring and 3G license mark the coming of 3G age. As telecommunication departments aim to reorganize business and provide the balanced 3G license, the competition of three telecom operators is becoming increasingly white-hot. China Mo-bile, China Unicom and China Telecom are competing in a tripartite confrontation market structure. They are evenly matched in the new round of competition. Service homogenization makes price competition an important aspect. Based on the analysis of China telecommunication market, this paper adopts price game model to explain the necessity of price war and how to make strategies, which focuses on providing theory foundation to China telecommunications companies about how to gain competition ad-vantages and making contributions to the development of China mobile communication industry.
Keywords
3G mobile communication; game theory; pricing; 3G license mark; 3G technology application; China Telecom; China mobile communication industry; game analysis; price competition; price war; strategy research; telecom operators; telecommunication departments; telecommunications restructuring; Companies; Games; Licenses; Mobile communication; Multiaccess communication; Telecommunications;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location
Henan
Print_ISBN
978-1-4244-7159-1
Type
conf
DOI
10.1109/ICEEE.2010.5661203
Filename
5661203
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