DocumentCode
537348
Title
On Supply Chain Model of Logistics Services
Author
Du, Weihui ; Rong, Donglin
Author_Institution
Sch. of Econ. & Manage., China Univ. of Geosci., Wuhan, China
fYear
2010
fDate
7-9 Nov. 2010
Firstpage
1
Lastpage
5
Abstract
This paper firstly describes the concept and structural models of logistics service supply chain, then dissects its operational process and operational motivation as well as the breadth and depth of the logistics capability integration in logistics service supply chain, and presents the viewpoint that logistics businesses shall innovate in marketing mix and serve the supply chain.
Keywords
marketing; supply chains; logistics businesses; logistics capability integration; logistics services; marketing mix; operational motivation; operational process; supply chain model; Biological system modeling; Marketing management; Personnel; Supply chains; Technological innovation;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location
Henan
Print_ISBN
978-1-4244-7159-1
Type
conf
DOI
10.1109/ICEEE.2010.5661353
Filename
5661353
Link To Document