Achieving design innovation in the new century

In the new century, computer and network technology greatly extends the original boundaries of design, enriches and expands the design thinking and methods of artistic production. To design means both the “endless possibilities” and “everywhere”: Users can access to information easier than before, the ways to appreciate design are becoming increasingly diversified. No matter how well designed, creating new designs means that human spirit and emotional view can´t be overlooked. Providing objective, rational look at the design of the new century, three aspects are explored - from cultural dimension, rhetorical dimension and dimension of games. It provides the emerging contemporary design innovations a new reference.