Interaction-oriented creative design for everyday product sign

The purpose of this paper is to present interaction-oriented creative design strategies and processes for everyday product sign. Based on the semiotic triangle of product sign, our work explored the interaction relations between user-product sign-human and interaction process, outlined the triangular relationship of interaction and the systemic interaction process model. The results suggest that interaction in design involves social interaction, user-product interaction and human-product interaction, and involves macro interaction process and micro interaction process (cognition, affect and behavior). Based on these, our work offered interaction-oriented creative design strategies and processes, and presented two everyday product design cases. These strategies and processes are very useful for enhancing designers´ creative performances as well as enhancing satisfactory judgments of users´ to product sign.