DocumentCode
538217
Title
Using cluster analysis in Persona development
Author
Tu, Nan ; Dong, Xiao ; Rau, Pei-Luen Patrick ; Zhang, Tao
Author_Institution
Res. Center for Modern Logistics, Tsinghua Univ., Shenzhen, China
fYear
2010
fDate
6-9 Oct. 2010
Firstpage
1
Lastpage
5
Abstract
Personas are user models that represent the user characteristics. In this paper we describe a Persona creation process which combines the quantitative method such as cluster analysis with qualitative method such as observation and interview to produce convincing and representative Personas. We illustrate the Personas creation process through a case study. We use cluster analysis to group the users by their similarities in goals and decision-making preference.
Keywords
human factors; market research; statistical analysis; Persona development; cluster analysis; decision-making; qualitative method; user characteristics; Atmospheric measurements; Companies; Decision making; Interviews; Particle measurements; Principal component analysis; Personas; cluster analysis; user observation and interview; user profiles;
fLanguage
English
Publisher
ieee
Conference_Titel
Supply Chain Management and Information Systems (SCMIS), 2010 8th International Conference on
Conference_Location
Hong Kong
Print_ISBN
978-962-367-696-0
Type
conf
Filename
5681684
Link To Document