Book interview [Reviews Book Interview]

FOR THE past few decades the refrain that we should embrace business opportunities in the Far East has rung out with increasing frequency and volume. But, according to author Ben Simpfendorfer there is now midway through the second decade of the 21st century, a ´new´ East. For those of us used to the idea that all we need to do is open up a factory out in the sticks and a few shops in the city, the whole game is about to change.