A case study of the e-money application in Japanese public transportation

Japan leads the world in the field of a rechargeable contactless smart card used as a fare card of public transportation. The card triggered off the spread of Japanese e-money, however, the e-money situation has various intricate problems to tackle. Therefore, we have surveyed the spread process of the e-money and special circumstances of Japanese public transportation. In this paper we describe the business success factors and background. We also analyze and propose the solution against the problems and objectives for globalization of the market.