E-marketing in Madeira companies

The e-marketing, which arose as a variant of conventional marketing, demonstrates more and more his growing potential. Through the Internet and using new technologies, we can communicate with a growing number of potential customers around the world and create value in the company. With e-marketing, new internet based business techniques appeared, which have improved the business relationship with the customer, promotion and distribution of products and services and increase business income. The variety of existing e-marketing techniques allows companies a vast opportunity of choices depending on their needs. The research project presented in this article was aimed at conducting a survey to know which e-marketing techniques were most used by companies from the Autonomous Region of Madeira, and the results that arise from its use.