Rubber paint feeling characteristic analysis and its application in product design

“Think in raw material” is one of the principles of design. Material as design materialization form, can present design. Meanwhile, it also can provide new ideas, new visual experience and new psychological reaction. In this paper, the rubber paint´s sensorial characteristic is expatiated, and the application of rubber paint´s feeling characteristic is analyzed. We also summary the rubber paint´s finishing effect and put forward the principle of usage. The rubber paint´s alternative is also introduced briefly. The reasonable, innovative and artistical viewpoint on the feeling characteristic of molding material is meaningful to production´s design and manufacture.