DocumentCode
555733
Title
Applying DEA AR model to evaluating leisure hotels pricing efficiency
Author
Wang, Li-Hsin ; Hsieh, Ling-Feng ; Huang, Shen-Fei
Author_Institution
Dept. of Hospitality Manage., Chung Hua Univ., Hsinchu, Taiwan
Volume
Part 2
fYear
2011
fDate
3-5 Sept. 2011
Firstpage
1344
Lastpage
1347
Abstract
This paper is applying the DEA to get the pricing efficiency between customer satisfactions and corporate brand image. This paper utilizes triangular Data Envelopment Analysis (DEA) to evaluate the efficiency and amount of improvement. Moreover, the original DEA has weakness in the corresponding items compared with other DMUs. Therefore, we apply other DEA AR model in this paper in order to get the accuracy price efficiency for 10 leisure hotels.
Keywords
customer satisfaction; data envelopment analysis; hotel industry; leisure industry; pricing; DEA AR model; assurance region; corporate brand image; customer satisfactions; data envelopment analysis; leisure hotels pricing efficiency; Accuracy; Economics; Educational institutions; Industries; Mathematical model; Pricing; Software; Brand image; Customers´ satisfactions; DEA Assurance Region (AR) model; Leisure hotels; Pricing Analysis;
fLanguage
English
Publisher
ieee
Conference_Titel
Industrial Engineering and Engineering Management (IE&EM), 2011 IEEE 18Th International Conference on
Conference_Location
Changchun
Print_ISBN
978-1-61284-446-6
Type
conf
DOI
10.1109/ICIEEM.2011.6035404
Filename
6035404
Link To Document