Research on the Operation System of Online Community in Automobile Manufacturers

Author

Guo, Jiqiu ; Zhong, Zheming

Author_Institution

Manage. Sch., Jilin Inst. of Archit. & Civil Eng., Changchun, China

Volume

1

fYear

2011

fDate

26-27 Nov. 2011

Firstpage

362

Lastpage

365

Abstract

With the quickening pace of internationalization, the automobile industry is rising whose traditional marketing mode is innovational and transformational on and on from producer-regional sales branch-retailers-the terminal customers, gradually across to the owner-potential customers-dealers-automobile manufacturers. This is the marketing operation system of online community. This paper has tried to put the automobile manufacturers as the breakthrough point of the research, and write the research on operation system of online community.

Keywords

Internet; automobile industry; automobile manufacture; marketing; automobile industry; automobile manufacturers; dealers; marketing operation system; online community; operation system; owner; potential customers; producer; regional sales branch; retailers; terminal customers; Automobiles; Communities; Educational institutions; Industries; Internet; Organizations; Portals; automobile manufacturers; online community; operation system;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Management, Innovation Management and Industrial Engineering (ICIII), 2011 International Conference on

Conference_Location

Shenzhen

Print_ISBN

978-1-61284-450-3

Type

conf

DOI

10.1109/ICIII.2011.92

Filename

6115461