DocumentCode
568381
Title
Paths to Success: A Sketch-based Creativity Technique for Individuals and Teams
Author
Pfister, Roland A. ; Eppler, Martin J.
fYear
2012
fDate
11-13 July 2012
Firstpage
337
Lastpage
342
Abstract
In this paper we propose a new graphic method for idea generation and creative problem solving called Paths to Success (P2S). P2S is a sketch-based creativity technique that is based on 15 existing creativity principles and the generative potential of images in general and sketching in particular. The goal of the method is to enable group-based and personal idea generation productivity through systematic, proven and varied creativity stimuli. The method, its background and rationale are described in the paper, as are first pilot-testing and evaluation results regarding its benefits and improvement needs. We conclude the paper by outlining future research opportunities to further test and develop the method.
Keywords
business data processing; data visualisation; idea processors; team working; P2S method; business model innovation; creative problem solving; creativity principles; creativity stimuli; graphic method; group-based idea generation productivity; idea generation; idea visualization; paths to success method; personal idea generation productivity; sketch-based creativity technique; team creativity; Business; Conferences; Context; Joints; Productivity; Technological innovation; Visualization; business model innovation; creativity; creativity techniques; evaluation; sketching; visualization;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Visualisation (IV), 2012 16th International Conference on
Conference_Location
Montpellier
ISSN
1550-6037
Print_ISBN
978-1-4673-2260-7
Type
conf
DOI
10.1109/IV.2012.63
Filename
6295835
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