The study of market strategies of fabless semiconductor companies in Japan

In Japan, since strong ties bind leading domestic semiconductor and user companies, a tendency exists under which the market accessibility of fabless semiconductor companies is blocked. Nevertheless, several fabless semiconductor companies have been successful to market access. The following two market strategies have been seen these companies: specific user-based strategy and expanding user strategy. In this paper, we examine the strategy of these companies, and propose the market strategy to achieve high added value.