Marketing strategy research of the power enterprise based on 4C theory

With the deepening of China´s electric power system reform, competition from other energy mode changing the pattern of the electricity market. How to change the social roles, to develop a more scientific and rational marketing strategy is directly related to the economic and social benefits of the power enterprise. This paper based on the marketing status quo of China´s power enterprises, use the 4C theory carried out a detailed analysis of the power enterprise marketing in the Consumer´s wants and needs, Cost, Convenience and Communication four parts, proposed product strategy, pricing strategy, service strategy and technology innovation strategy for the power enterprise marketing. Finally protection measures are put forward to ensure the implementation of marketing strategy, and provide evidence and guidance for the development of the power enterprise.