Assessment of key factors in attention to pedestrian crossing sign

The unsafe behavior of drivers when it is important that in addition to their, also will jeopardizing the health and lives of other people. Traffic signs, is one of the communication tools between driver and road, for do increase the safety. In this study have been evaluated the key parameters regard to attention and observe the messages issued by the road sign "pedestrian crossing". Database of study be collected by questionnaire (527 sheet) and was according to face to face method in drivers. Goal of this study was the discovering the important parameters and or parameters from five parameters; Age, Gender, Job, Marital status, education. For this issue, was used the “Chi Square” hypothesis test and data mining method (CART). The Interface the chi square hypothesis test and data mining method have been showed the more significant of driver\´s job and education to three other parameters. Given the extensive discussion of the behavior and performance drivers, other parameters can be investigated in future studies of human and so vehicle parameters, road and environment, In order to explore the major factors dropping to the challenges of safety, be reviewed.