Title :
Using Data Mining Techniques to Promote On-line Shopping Platform
Author :
Zhu Bin ; Li Yan-heng
Author_Institution :
Sch. of Inf. Sci. & Technol., Dalian Maritime Univ., Dalian, China
Abstract :
This article states advantage of using data mining techniques to promote on-line shopping platform both in market and customers for corporation. Achieving market information for the corporation is available by using data mining. Potential customers can also be developed by applying data mining. The corporation can acquire amounts of decisions and market strategies at the end of data mining cycle.
Keywords :
Internet; data mining; retail data processing; corporation; customers; data mining techniques; market strategies; online shopping platform; Computers; Data mining; Databases; Educational institutions; Market research; Servers; Data mining; On-line shopping; Potential customers developing;
Conference_Titel :
Instrumentation, Measurement, Computer, Communication and Control (IMCCC), 2012 Second International Conference on
Conference_Location :
Harbin
Print_ISBN :
978-1-4673-5034-1
DOI :
10.1109/IMCCC.2012.123
