DocumentCode
596589
Title
The construction of clients analysis system based on data mining technology
Author
Hui Zhang ; Honghua Wang
Author_Institution
Dept. of Comput. Sicence & Eng., Huaiyin Inst. of Technol., Huaiyin, China
fYear
2012
fDate
18-20 Oct. 2012
Firstpage
292
Lastpage
295
Abstract
This paper studies the application of customer relationship management based on data mining technology, an overview of the basic theory of data mining knowledge, and customer relationship management theory and application of pharmaceutical companies raised customer resource management problems and solutions, practice of data mining in Customer Ratings on the main process and the general method, which for the practice of data mining research has important practical significance.
Keywords
customer relationship management; data mining; pharmaceutical industry; client analysis system; customer rating; customer relationship management; customer resource management; data mining; pharmaceutical company; Biological neural networks; Customer relationship management; Data mining; Drugs; Mathematical model; Training;
fLanguage
English
Publisher
ieee
Conference_Titel
Advanced Computational Intelligence (ICACI), 2012 IEEE Fifth International Conference on
Conference_Location
Nanjing
Print_ISBN
978-1-4673-1743-6
Type
conf
DOI
10.1109/ICACI.2012.6463171
Filename
6463171
Link To Document