DocumentCode
599291
Title
Behavioral Analysis of Registered Web Site Visitors with Help of Mouse Tracking
Author
Schefels, C. ; Eschenberg, S. ; Schoneberger, C.
Author_Institution
Inst. of Comput. Sci., Goethe-Univ. Frankfurt am Main, Frankfurt am Main, Germany
fYear
2012
fDate
9-11 Sept. 2012
Firstpage
33
Lastpage
40
Abstract
We present a method to extract implicit data of registered users of a web site with the help of mouse tracking. This allows us to generate more accurate interest profiles of visitors of a web site and to obtain a solid basis for the calculation of user interests or trend detection in the Web. On the one hand, web site owners have the opportunity to adjust their sites to the interests of their users. On the other hand, they can detect new trends and expand these topics on their web pages accordingly.
Keywords
Web sites; data handling; human factors; user interfaces; Web page; implicit data extraction; mouse tracking; registered Web site visitor; trend detection; user interest; visitor behavioral analysis; visitor interest profile; Browsers; Market research; Mice; Standards; Tracking; Web pages; Computer aided analysis; Data acquisition; Data analysis; World Wide Web;
fLanguage
English
Publisher
ieee
Conference_Titel
Commerce and Enterprise Computing (CEC), 2012 IEEE 14th International Conference on
Conference_Location
Hangzhou
Print_ISBN
978-1-4673-6246-7
Type
conf
DOI
10.1109/CEC.2012.15
Filename
6470774
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