iMAS: An Intelligent Mobile Advertising System: Development and Implementation

Author

Evans, Colin ; Moore, Philip ; Thomas, A.M. ; Pavlemko, O.

Author_Institution

Fac. of Technol., Eng. & the Environ., Birmingham City Univ., Birmingham, UK

fYear

2013

fDate

25-28 March 2013

Firstpage

1192

Lastpage

1196

Abstract

Rapid expansion of wireless technologies has provided a platform to support intelligent systems in the domain of mobile marketing. Utilizing Location Based Services and Global Navigational Satellite Systems provides the capability for transport of real-time, scheduled, location-based advertising to individuals and businesses. This paper introduces location-based marketing and iMAS, a related novel intelligent mobile advertising system. Following an overview of location technologies, the iMAS prototype is presented. Evaluation is discussed as well as the testing strategy, results and open research questions.

Keywords

advertising; mobile computing; radio networks; satellite navigation; Global Navigational Satellite Systems; iMAS; intelligent mobile advertising system; location based services; mobile marketing; rapid expansion; wireless technologies; Accuracy; Advertising; Artificial intelligence; Global Positioning System; Mobile communication; Testing; inteligent marketing; intelligent context-aware systems; location-based services; personalization;

fLanguage

English

Publisher

ieee

Conference_Titel

Advanced Information Networking and Applications Workshops (WAINA), 2013 27th International Conference on

Conference_Location

Barcelona

Print_ISBN

978-1-4673-6239-9

Electronic_ISBN

978-0-7695-4952-1

Type

conf

DOI

10.1109/WAINA.2013.51

Filename

6550557