Title :
Process for Redesigning Theaters´ Service
Author :
Mei-Ting Jou ; Yu-Pei Chen ; Thai Dao ; Ting-Jun Chen ; Yi-Ling Chen
Author_Institution :
Nat. Cheng Kung Univ., Tainan, Taiwan
Abstract :
The discussion entails redesign of the processes theaters use to provide services. Based on the original process theaters use, the new process combines mobile devices and customer relationship management (CRM) which affords every customer with personal service, and builds trust and loyalty.
Keywords :
cinematography; customer services; CRM; customer relationship management; loyalty; mobile devices; movie; personal service; theater service redesign; theaters use; trust; Customer relationship management; Educational institutions; Electronic mail; Internet; Mobile handsets; Motion pictures; Technological innovation; Customer relationship management (CRM); mobile devices; redesign; styling;
Conference_Titel :
Service Science and Innovation (ICSSI), 2013 Fifth International Conference on
Conference_Location :
Kaohsiung
DOI :
10.1109/ICSSI.2013.55
