Marketing capabilities of IT listed company in China: A empirical study based on stochastic frontier method

This paper studies on marketing capabilities of IT listed company in China based on stochastic frontier method. Corporate marketing capability is defined as a transformative process that converts inputs into marketing-related outputs. Through empirical analysis, it founds that the marketing capabilities of IT Listed Company in China is very low. And there is a close correlation between marketing capabilities and firm size and firm age. The marketing ability of large and elder corporate is relatively high.