DocumentCode
638023
Title
Mobile Advertising for the catering industry
Author
Dias, Laercio ; Coelho, Antonio
Author_Institution
INESC Porto, Porto, Portugal
fYear
2013
fDate
19-22 June 2013
Firstpage
1
Lastpage
4
Abstract
This paper present the creation of a platform, highly scalable and modular, providing new services to the advertising and marketing for the catering industry, taking advantage of the spatial context and user preferences, benefiting from the advantages of Mobile Advertising and Mobile Augmented Reality.
Keywords
advertising; augmented reality; catering industry; mobile computing; catering industry; marketing; mobile advertising; mobile augmented reality; Advertising; Augmented reality; Industries; Mobile radio mobility management; Three-dimensional displays; Visualization; Advertising; Augmented Reality; Catering Industry; Location-Based Services; Marketing; Mobile Advertising;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Systems and Technologies (CISTI), 2013 8th Iberian Conference on
Conference_Location
Lisboa
Type
conf
Filename
6615741
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