DocumentCode
654756
Title
Targeted Advertisement Using Smartphones and Cloud Computing
Author
Durresi, Mimoza ; Luarasi, Tamara ; Baholli, Indrit ; Durresi, Arjan
Author_Institution
Dept. of IT, Math. & Stat., Eur. Univ. of Tirana, Tirana, Albania
fYear
2013
fDate
4-6 Sept. 2013
Firstpage
126
Lastpage
133
Abstract
Targeted advertisement is an efficient way of matching clients´ buying preferences with potential products from various vendors. We propose an application architecture that uses smart phones and cloud computing to distribute in real time advertisement information to clients by matching their location, preferences and price range with available products. Our tests of the proposed application show its applicability in targeted advertisement.
Keywords
advertising data processing; cloud computing; consumer behaviour; smart phones; application architecture; client buying preferences; client location; client price range; cloud computing; real-time advertisement information distribution; smart phones; targeted advertisement; Advertising; Cloud computing; Computers; Google; Smart phones; Speech recognition; Targeted advertisement; cloud application; mobile Android applications;
fLanguage
English
Publisher
ieee
Conference_Titel
Network-Based Information Systems (NBiS), 2013 16th International Conference on
Conference_Location
Gwangju
Print_ISBN
978-1-4799-2509-4
Type
conf
DOI
10.1109/NBiS.2013.22
Filename
6685387
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