Cross-Culture Analysis of Mobile Social Games: Toward Design Guidelines of Lessons Learned from Globalized Mobile Social Games

As the mobile social game business heats up, it is crucial to establish a systematic methodology that can deal with the globalization of mobile social games. There are many challenges that come from this globalization. One of them, is the cross-cultural analysis of user behavior in mobile social game contexts. Many Japanese vendors had difficulties with hidden cross-cultural issues in 2012. The author analyzes the cross-cultural lessons learned from the endeavors to globalize mobile social games. Then, the author discusses a basis for the systematical analysis of cross-cultural challenges.