Association between Selective Exposure and Attitude on Twitter

In this study the analysis was carried out in order to find the condition under which the selective exposure occurs in Twitter. Specifically, the association between the selective exposure and the attitude was analyzed linking together the private activity log available on Twitter and the data obtainable through social research. As the result of analysis, it was found that the selective exposure tends to be strong to the retweetee, whereas the selective exposure tends to be weak to the followee and @tweetee. Furthermore, it became evident that the levels of the political participation, recognition on the importance of nuclear power plant, non-confidence in television news, anxiety, and the recognition of majority are associated with the strength of the individual selective exposure on Twitter.