Projection Mapping for Tourism in the City of Esfahan

Tourism is considered as one of the most effective service industries in the economic development process in developing countries. It is believed today that if all the potentials of this industry are taken into consideration, it could become one of the pillars beside economy and culture for the development of a city. With its various historical and ancient constructions, Esfahan is considered one of the important regions for tourism in Iran. But despite its human and natural potentials and historic and cultural capabilities, it could only take a small share of the tourism industry´s income. Therefore, to gain more shares, make a difference and reach success in this field, Esfahan need to allocate more resources and adapt its facilities and infrastructures to embrace new technologies. The analysis of books, papers, thesis and reports by responsible authorized organizations, shows that projection mapping can help the city of Esfahan not only to improve tourism but also to increase the visitors´ satisfaction. Moreover, this technique has a proven ability to share messages in an entertaining way, allowing people to discover and learn about history, myths, famous people, celebrations and many other topics. There are no limitations in the creative side of projection mapping, and additionally to its attraction and learning aspects, it creates new occupations, employment opportunities, and generates income.