Exploratory analysis on components of customer value — Based on research on iron and steel enterprise

This paper firstly introduces research status of the components of customer value, and then summarizes the basic principles of factor analysis. Through exploratory analysis on data of one famous enterprise, we can get a result that `Recency´, `Market Status´ and `Initial Time´ are the most important three components to quantify customer value. Managers can easily quantify customer value by components and its weights to support the strategy of differentiated services.