Exploratory analysis on components of customer value — Based on research on iron and steel enterprise

Author

Lei Guo ; Jie Liu ; Xianghua Lu

Author_Institution

Sch. of Manage., Fudan Univ., Shanghai, China

Volume

1

fYear

2013

fDate

23-24 Nov. 2013

Firstpage

71

Lastpage

74

Abstract

This paper firstly introduces research status of the components of customer value, and then summarizes the basic principles of factor analysis. Through exploratory analysis on data of one famous enterprise, we can get a result that `Recency´, `Market Status´ and `Initial Time´ are the most important three components to quantify customer value. Managers can easily quantify customer value by components and its weights to support the strategy of differentiated services.

Keywords

customer services; market research; statistical analysis; steel industry; value engineering; customer value; exploratory analysis; factor analysis; initial time; iron enterprise; market status; recency; steel enterprise; Companies; Correlation; Eigenvalues and eigenfunctions; Industries; Iron; Libraries; Steel; Components; Customer Value; Exploratory Analysis; Factor Analysis;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Management, Innovation Management and Industrial Engineering (ICIII), 2013 6th International Conference on

Conference_Location

Xi´an

Print_ISBN

978-1-4799-3985-5

Type

conf

DOI

10.1109/ICIII.2013.6702878

Filename

6702878