Logistics market segmentation based on extension classification

The external and internal environment of an enterprise is dynamic, and logistics market segmentation under dynamic transformation can help the logistics enterprise mine potential markets and dispose resource reasonably. In this paper, logistics market segmentation under an extension transformation is executed based on extension classification. First, markets are represented with basic elements. Then, for all elements constructing dependent functions according to their values on different characters and computing dependent degrees of all elements. Finally, executing extension classification based on dependent degrees. The classification results show some changes of market segmentation under extension transformation. The validity of the algorithm is tested with a case of some logistics enterprise. The results can provide direction for logistics enterprise to choose market and formulate marketing plan.